A Fee To Cease Cellphone Ads
Advertisements Aimed At Our Cellphones
Already, ads are creeping onto cellphones around the globe. The industry is developing guidelines that would let cellphone subscribers choose to receive ads, usually in return for free or cheaper services. Figures! At this rate, experts say, it will not be long before the 2.2 billion mobile phone users around the world consider it natural to tune into a 15-second spot before watching a video, sending a message or listening to a downloaded song between phone conversations. The United States members of the Mobile Marketing Association — which include Verizon Wireless, Sprint Nextel, T-Mobile USA and others — have agreed to guidelines that would limit advertising to those phone customers who “opt in,” or choose to receive the ads, usually in return for cheaper or free services.
