Businessmen With Sex On Their Minds
Sex Themed Content Aimed Towards Professionals
The Time Is Ripe For Pornography in Mainstream Investment Except for the sexual twist, Friendfinder Inc. sounds like the quintessential investment prospect for venture capitalists. The company’s main site, Adult Friendfinder, helps people meet for purposes of having sexual liaisons. The content, including explicit photographs and language, has put off mainstream investors. Mainstream venture capitalists and private equity funds are starting to show interest in companies that make and distribute pornographic entertainment and sexually related products and services. Several former Wall Street investors are now specializing in marrying mainstream money with companies that offer such content or products. Separately, a handful of venture capitalists have already financed start-ups that receive a big chunk of revenue from making or distributing sexual content or products, and others are considering such investments.
Sex-Themed Companies A key selling point in getting these deals done was to give the mainstream investors some public relations (and a little something extra) cover by repackaging the company in a more conventional way. For instance, he said, a company can still get a big chunk of revenue from the pornography industry but also branch out into mainstream business.
