The Price For Approved Adultery
What were once private fantasies now turned into a multimillion dollar business. Lifestyles Organization, the nation’s largest swinger services company, has annual sales of about $15 million. Swingers also bring in millions of dollars to specialty clubs and hotels in the United States as well as Jamaica, Mexico, France and elsewhere. Target Group: middle-aged middle-class demographic who want to meet like-minded couples and who typically want to hide their passions from what they call “vanillas” (conventional couples).
How Does One Go About? There are organized seminars and parties for middle-aged couples (where you filter who you’d like to mount). Then the exhibitionists gather into open hotel rooms after midnight to have sex as others watched or join in. Profits from these organizations are tremendous. Couples generally pay a registration fee of $690, out of which $200 covered costs, leaving an overall profit of more than $400,000. Couples pay additionally for hotel rooms and flight costs. Conventions bring Lifestyles $4 million in annual sales; their travel business booking swinging guests into resorts such as Hedonism II in Jamaica or Desire in Mexico bring in another $10 million to $12 million a year. Swinging also boosts ancillary services such as breast enhancements and erectile dysfunction drugs. “Viagra is definitely part of the adult scene,” said Deborah, a 52-year old aesthetician grandmother from Dallas, Texas, who asked that her last name not be used.
