Drinkable Skin Care
Beer Company Drinks Their Way to Radiant Skin
Anheuser-Busch Cos., the nation’s biggest beer-seller, is turning on the spigots to a brand-new market — drinkable skin care. A new agreement with California-based BORBA gives the St. Louis brewer responsibility for distribution and marketing of BORBA Skin Balance Waters in the United States and in countries around the world. Anheuser-Busch said each variety of the waters is formulated to provide a distinct skin benefit, such as a clearer complexion, firmer skin, and help for dry, dehydrated skin. The over-priced drinks are currently available at high-end retailers, such as Sephora, Ulta and Equinox Gyms. Hmmm… drink more water for pretty skin? Genius! Bye bye Proactiv!
