It’s time for game companies to target a whole new demographic.

You might think the face of one of the hottest areas in gaming right now is a young male in his 20s. You’d be suprised!  The epitome of the new-era gamer is a woman in her late 30s or early 40s who plays on an average PC. While young men dominate the gaming industry as a whole, casual games are one of the fastest-growing parts of the industry and attracting a whole new demographic.

You can find signs of the revolution everywhere. One of the fastest-growing parts of the game industry is centered on so-called casual online games, PC-based titles that users can generally start playing in minutes and usually don’t require the mastery of some combination of multiple buttons to enjoy. The list of top-selling games for consoles or handhelds are dominated by family and non-traditional titles. The market for casual games is still a fraction of the total game industry, but it’s growing considerably faster. Among the consumers who buy casual online games, 74% are women. More than half of the people playing casual online games are older than 35.

This entry was posted on Thursday, August 23rd, 2007 at 3:22 pm and is filed under Helping Women, Money Savvy, News, People, Technology, That's Life. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.