Wall Street Journal To Introduce Magazine
An Effort To Attract More Consumers
The Wall Street Journal announced Monday that it will launch a glossy monthly magazine next year that it will distribute with the Saturday edition of the newspaper. The magazine, to be called “Pursuits,” marks the latest expansion of the Journal’s efforts to attract consumer advertising with coverage of leisure activities and lifestyle topics. The Journal said in a statement Monday that it expects to launch the magazine in September 2008.
