The Rise of the European B-School
European MBA programs may have traditionally lacked the brand recognition of their U.S. counterparts, but that’s changing fast. The continent’s increasingly dynamic business environment, improvements to curricula, and growing corporate demand for employees with international experience are attracting top-notch candidates from all over the world. In addition, most Europe management programs are cheaper, shorter, smaller, and more diverse than their U.S. rivals, which is drawing a growing number of American students to studies in the Old World.
Applications from the U.S. to INSEAD, an elite French business school with campuses in Fontainebleau and Singapore, grew 20% in the past year and the school’s 2008 enrollment of Americans grew nearly 24% since 2007, to 73 students.
Young people are recognizing the value of an MBA but don’t want to spend two years earning one—the length of most U.S. programs. Others credit the U.S. recession. The average tuition at the top 10 European schools is less than $73,000, vs. $86,600 at Harvard Business School, and about $95,000 at Wharton. Furthermore, MBA students are increasingly looking to pursue social justice through business, and many European schools have responded with a wealth of new courses on corporate social responsibility, social entrepreneurship, and doing business in developing countries.
A potential threat to the growth of European MBA programs is 46 European countries have pledged to adopt an Anglo-American system of higher education by 2010 and to recognize each other’s degrees more than in the past. Rather than spending as many as six years at one school to earn one degree, students will complete a bachelor’s degree in three to four years and have the option to do a master’s elsewhere.
To build on their growing reputations, many European institutions are now opening satellite campuses in other parts of the world, particularly the Middle East and Asia. While the repercussions for Europe’s MBA programs remain to be seen, the current outlook is bright: Applications are up, admissions are increasingly selective, and ever more companies are demanding multilingual recruits with global polish.
